The Team

Anna Searle

Founding Principal

Anna Searle is the Founding Principal Strategist of A’Ohlin Commercial Insights and its parent company. Anna is a qualified economist with a blue chip background as a specialist corporate strategy consultant. Anna spent over 12 years fine tuning her strategy skills within both ANZ Banking Group Limited and Deloitte Consulting.

She has continued to build her strategic competencies and expertise within industry and through her own consultancy practice. Anna’s impressive consulting experience is also supported by a well sought after Master of Business Administration (MBA) post-graduate qualification from Melbourne Business School – the number one Business School in the Asia-Pacific region – and an economics and finance undergraduate degree.

Highlights of Anna’s career include 3½ years in South Africa where she became Deloitte’s Energy industry lead for South Africa’s accounting and consulting practices. Projects included a core competency examination of an energy utility facing intense competition due to market deregulation, and new market entry strategies for the newly streamlined utility business.

Creating a new market offering and testing potential profitability targets for an international merchant bank was another complex project. Examining cross industry solutions for a major telecommunications provider structuring a deal to sell of its tower infrastructure was an Australian based project that demanded out of the box thinking and examination of an expanded competitive landscape.

Whilst with the Deloitte’s Australian practice, Anna built a reputation as Australia’s performance management expert, developing international internal training derived from planning, risk management and Balanced Scorecard based project work that was successfully implemented at client sites.

Anna Searle Full Profile and CV

Media Profile

Anna Searle
Address: PO Box 466 Moffat Beach, QLD 4551 Australia
E-mail: annasearle@aohlininsights.com
Telephone: 0414 453 913
Skype: apsearle
Linkedin: View Anna’s full profile

 

Paul Searle

Strategist

    Paul Searle is your man if you are:

    • Wanting to improve operating efficiencies and/or increase sales
    • Looking to enhance your marketing strategy
    • Needing assistance with your business plan
    • Needing a seasoned professional to help secure your supply contracts.

    Over a long and successful career, Paul’s strengths include:

    • Business acumen – reading and interpreting financial statements so that real world business issues can be identified and addressed
    • Marketing  – Making sense of the intangibles in the sales chain to produce a successful outcomes
    • Engineering – trouble shooting and eliminating short term process problems for long term benefits – a “Fixer”.

    Rebecca

    Analyst

       As a Business Analyst with A’Ohlin Commercial Insights, I have had the opportunity to work on a variety of issues including an examination of the budgetary and economic performance of Tasmania and the Sunshine Coast, delving into and preparing a perspective paper on the Blue Ocean Strategy, and a study of our schooling system. I am also looking forward to contributing to our upcoming perspective on the opportunities in China and other parts of Asia, an area in which I have a keen interest.

      I have just completed an Asian Legal Systems elective as part of my Bachelor of Economics and Bachelor of Laws double degree at the University of Queensland, and am excited to be able to directly apply my university studies to the work at A’Ohlin Commercial Insights.

      I enjoy the variety of work and flexibility that A’Ohlin Commercial Insights provides and they are very supportive of my study program, allowing me to fit deliverables around my university timetable and commitments.

      I particularly enjoy research and analytical work, and have been fortunate to have had the opportunity to showcase my skills with A’Ohlin Commercial Insights. I plan to continue developing these skills with A’Ohlin and hope to gain some new skills as well.

      Rebecca plans to enhance her studies in the near future through the University of Queensland’s economics honours program. Upon graduating, Rebecca would love the opportunity to work overseas and experience living and working in various different cultures.

       

      Is your organisation seeking board memberships?

      If the answer is YES, then Anna Searle, our director, would be a valuable asset and contributor to your firm’s success.  An experienced strategy consultant, Anna has the necessary skills and abilities to help guide and monitor the management of your business. She is a member of the Australian Institute of Company Directors and has presented many business cases and due diligence recommendations to a variety of boards.

      The Australian Institute of Company Directors advises,

      “The key goal in selecting your directors/advisors is to build a mix that can work as a well-rounded team. A formal and transparent procedure for the selection, appointment and re-appointment of directors to the board helps promote investor understanding and confidence in that process. It can be difficult to remove a poor choice of director so it is worth investing in the process. A well-perceived appointment can enhance a company’s reputation and market standing, which may have flow-on effects for the organisation such as easier access to finance. The skills, knowledge and experience needed by a board are determined by the size and type of organisation, the markets in which it operates and its line of business. While the specific skills required will differ, there are some core skills that should be represented on every board. Not all directors will possess all of these skills but the board as a whole should possess them.”

      If you are looking to diversify or build your company or advisory boards, Anna Searle, our director, would be a valuable asset, actively contributing to the guidance and monitoring of the management of your business with integrity and good judgement.