A'Ohlin Commercial Insights

Top Visual Design Trends 2014

Many of the Top Visual Design Trends 2014 are all about being real, authenticity, and a recognition of our shift from industrialisation to data-isation:

• Diverse Women – being real and authentic
• Hands on Dads – being real
• Lens Flare – the imperfection of lens flare proves the shot is authentic
• Man as Machine – more & more of what we do and decisions we make are data driven
• Cameras we Wear – move over contactless mobile, hello wearables – technology we control with our bodies
• Mulit-racial Models – a reflection of our global reality
• Hand-crafted Vectors – sketches and illustrations remind us that what we do is an artistic and real process
• Instagrammy Food Shots – in a world of photoshopping, it’s all about trusting what’s real
• Experiences over Things – again, it’s about trusting our reality through actual experiences
• Creative Collaboration – a celebration that authenticity and progress are fun